14 Royal Arcade Beards Jewellers | Fine Jewellery & Watches Since 1804Beards Jewellers | Fine Jewellery & Watches Since 1804. Specialising in bespoke jewellery and luxury watches with stores in Cheltenham and London.Sandringham House, 70 The Promenade, Cheltenham Over 200 Years Of Experience Founded in 1804, Beards is one of the oldest family-run jewellers in Britain. With a cornerstone location on Cheltenham's Promenade, Beards is synonymous with quality, expertise https://www.beards.co.uk/